Relationship Marketing Approaches in Services Marketing

| 2012 | | Relationship Marketing Approaches in Services Marketing | | | Over the last years the focus of marketing has changed from transactional to relationship marketing because companies realized that is cheaper to keep old customers rather than attracting new ones. Also this shift has occurred because of the intense rivalry that can be noticed in every industry. Besides its main goal of retaining customers and encouraging repeats, relationship marketing also creates value through relationships between buyers and sellers as well inside the organisation, or external with competitors, suppliers and distributors. A develop definition of relationship marketing by Christian Grà ¶nroos in 1989 would be: The purpose†¦show more content†¦Improving customer satisfaction and longevity, providing a competitive edge and reducing marketing expenses are just relationship marketing strategies that have a great impact on a company. By adopting this marketing pattern, there are created benefits, not only for the service firm but also for its loyal customers, such as lower marketing expenditures, stability, new barriers for new competitors and reduced uncertainty. A big advantage for the relationship marketing approach is that it lowers the operating costs. Having loyal customers means that the company gets to know its buyers more and more with each transaction. Being based on a relationship approach, a company requires less information about the customer because with each encounter with him, the firm adds new information to the customer database. Strategically, a company based on the relationship marketing, has long term customers increasing their profits. Having more advantages for the customers than a traditional transactional marketing based company, a relationship marketing approach confers the company the possibility of charging more for their services without affecting the number of customers. A good example is the medical industry where a known individual might be willing to pay more for a doctor they know rather than choosing a cheaper competitor. In the services market a company may even charge more their premium customers forShow MoreRelatedCurrent Health Care Marketing Techniques and Trends821 Words   |  3 Pagesï » ¿Current Health Care Marketing Techniques and Trends Current Health Care Marketing Techniques and Trends: In past few decades, the nature of marketing in the health care industry has changed significantly because of the recent developments that have contributed to the need to develop innovative marketing techniques and trends. These developments witnessed the adoption of marketing techniques from other industries and the creation of marketing approaches that are healthcare-specific. Some of theRead More Principles of Marketing Essay1405 Words   |  6 PagesPrinciples of Marketing The Marketing Mix 1: Products, Brands Their Distribution Question 1: Explain what Fournier means by â€Å"having a relationship† with a brand. Establishing a relationship with a product brand sounds like a strange thing, we often have numerous relationships with the brands of products we purchase without even knowing why we do. The article by Fournier plainly defines that for a relationship with a brand to exist there must be some kind of interdependence between the productRead MoreMarketing Strategies For A Marketing Strategy1235 Words   |  5 PagesMarketing strategies A marketing strategy is a description of goals that need to be achieved with marketing efforts. A marketing strategy is normally formed by an organizations business goals. Business goals and a marketing strategy should go hand-in-hand. 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Child Growth and Development - 1005 Words

Guidelines For The Theory Of Child Development Paper There are many theories of child development because we have been studying the field for so many years. Each theory has their different factors; biology, sociology, genetics, environment, relationships are just a few of them. â€Å"Thank you for making me so wonderful and complex†! (Psalms139:14). When one theory is formulated and used for awhile someone else may come behind that particular theorist and add some new points to expand the theory and then create a new one. That’s why I feel so many different theories exist. I would have to say that my theory is composed of several ideas from several different people however there is one that I am partial to and it is; The†¦show more content†¦In most cases a child will grow up and follow in the footsteps they were brought up in. If a child had both sets of parents growing up they will more than likely be the same way when they grow up. If a child was raised by only one parent they would probably follow the same pattern. It is also true that if a child has a family member involved in a gang or in the prison system they will more than likely be involved in the same scenario. If a child was to want a different lifestyle than what they grew up with they would have to work very hard not to fall in the same patterns they were raised in. â€Å"My little children, I am telling you this so that you will stay away from sin.† (1 John 2:1). I feel the childs environment can make a huge difference in their upbringing and happiness. I feel there is no theory that is right or wrong from another. I believe all theories have valuable information and they all have key elements that can bring insight to all children. In determining which theory will work best for you would depend on the age group you would be working with. 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Irrevocable Love

Question: Write a short story about when a girl met a boy on a cruise holiday or invent where they met. they had a blissful two weeks of romance. and the twist in the story should be that one of them is keeping a dreadful secret from the other. ( invent the story/twist) Answer: Glen was excited as well as agitated, looking at the newspaper he thought to himself, why would anyone steal something precious to mankind? ("Stolen: Photograph of oil painting entitled 'Boerenhoeve'", 1998). The newspaper explained that a famous painting was stolen last night from the city museum. As Glen arrived at the port in his SUV, looking towards the cruise that will take him to the long journey of 2 weeks along the Pacific, starting from Polynesia to Asia, Africa and then back to Polynesia (Hansen, 2015). His assistants took care of his language and made sure that it reaches to the sweet he booked. Glen stepped toward his new journey, visiting new places, meeting new people and looking for an adventure. Glen was the medium built man with dark hair and the hazelnut eyes. He uses to carry his traveling journal, an antique camera given to him by his father, his high-tech mobile phone that he might keep off during his holidays just to stay away from his work ("Altertum (Antique)" , 2008). The cruise sets sail, with the first light in a day with 200 passengers heading towards Asia (Leebron, 1994). At the table, he was writing about the first day of cruise. After breakfast, he planned to walk around the cruise. People were enjoying the sun and the pool. But all of this joy, someone is arguing with a waiter upon her bill. When Glen overheard that, he intertwined and asked the waiter about the issue. The waiter explained that the lady in black is not willing to pay her bill for the drink she just bought. With anger, she in black shouted at the waiter, this is not the appropriate cheque, as I paid the amount before boarding the cruise. Glen looked into walnut eyes full of anger, but serene. He was mesmerized by her wide eyes. He told the waiter that he would pay the bill and ask him to leave. To this, the lady got twitchy and walked away. In the evening, cruise halted at a port in Asia, where the passengers were allowed to have some quality time in that area. Glen visited a art museum nearby as he was fond of paintings ("New Painting Galleries", 1940). When he was staring at one canvas, a voice from his behind said, This painting is too bright. Glen turned around looking towards the same lady in black. He smiled and explained, What I know is that the artist was trying to keep the dark scene, as he was focusing on the stars. After discussing for a while, both were comfortable in each others company. They went to drink a coffee at a nearby cafe, where the lady introduces herself as Caroline. Glen asked Caroline if she likes to travel, she denies, saying that, I am more of an alone, person, but have to voyage due to trading basis. Glen explained his father is a business man, and following his footsteps. But for now, he is on holidays. On the way back to the cruise, he took pictures of the surrounding area. Caroline regre ts for her behavior previously to which Glen replied, We have just met, and I will forgive you, but have a dinner with me. In the following days, they spend most of the time together and talking about their interests, hobbies. They developed a romantic relationship. He used to wish her a good morning, with white orchids, and she, with a good night kiss. Its been a week now, and they come closer in every moment they spend with each other. A cruise was about to reach the Africa, and Caroline started, creating distance between her and Glen. The day when the cruise was going to arrive at African port, Glen went to Carolines room in the morning to look out for her, but she was not in her room. Her bag was pack, and Glen saw a roughly crammed frame lying on the floor. When he picked it up, he saw that it was the same painting he read about in the newspaper. He was confused, why this painting is in Carolines room. What are you doing in my room? Caroline shouted at him, pushing him away fro m the painting. He asked about the canvas. Caroline said, I am a thief, but I am also started loving you, and you are standing between me and my work. She explained that she was working for a man named, Mr. Philip, who smuggled artifacts around the world (Cartographic Artifacts, 1990). But now she is confused, with her illicit work. To this, Glen confesses her love for her and tell her to surrender as he knows the best lawyer who can fight her case. They both knew that they will be together once it is all done. References Altertum (Antique). (2008). Historische Zeitschrift, 286(1). https://dx.doi.org/10.1524/hzhz.2008.0007 Cartographic Artifacts, C. (1990). Cartographic Artifacts. Cartographic Perspectives, (06), 26-29. https://dx.doi.org/10.14714/cp06.1115 Hansen, D. (2015). Atua: Sacred Gods from Polynesia. The Contemporary Pacific, 27(1), 307-310. https://dx.doi.org/10.1353/cp.2015.0022 Leebron, F. (1994). Cruise. Grand Street, (50), 153. https://dx.doi.org/10.2307/25007792 New Painting Galleries. (1940). The Philadelphia Museum Bulletin, 36(187), 2. https://dx.doi.org/10.2307/3794842 Stolen: Photograph of oil painting entitled 'Boerenhoeve'. (1998). Museum International, 50(2), 2-2. https://dx.doi.org/10.1111/1468-0033.00139

Lumbar Disc Problems Essays - Skeletal System, Human Back, Pain

Lumbar Disc Problems Summary The lumbar region of the human spine is a location that is very susceptible to injury and trauma. A majority of the population experience back pain at some time during their life, and although in most cases the pain subsides after a time of rest, there is an enormous need for treatment of this malady. The various types of treatment for lumbar disc herniations include a more conservative method of rest, physical therapy, and anti-inflammatory or non-steroidal drugs. A more extreme condition would require surgery to try to alleviate the symptoms. The older, more traditional surgery is a posterior laminotomy, however, newer less invasive microscopic and endoscopic surgeries been implemented to increase success and recovery time as well. Although most of these operations are performed on the posterior, anterior surgeries are also performed, depending upon the nature of the injury. While these surgeries partially remove disc material affecting the spinal cord, another type of surgery is u sed to remove the disc entirely and replace it with prosthetics. Still, there are alternative treatments including chiropractic care, acupuncture, and physical therapy that are increasing in popularity. Due to the sensitivity and vulnerability of the spinal cord, the diagnosis and treatments have a moderate risk of failure, and force a patient to explore numerous options to relieve pain. Introduction The vertebral column is composed of seven cervical, twelve thoracic, five lumbar, five sacral, and four coccygeal vertebrae. The lumbar vertebrae are numbered from one through five starting with the highest vertebrae, and preceded by the letter L. (i.e. the lowest vertebral body will be represented as L-5) Between the vertebrae of the cervical, thoracic, and lumbar regions are invertebral discs that serve as shock absorbers that allow the everyday movements of the spine. Discs themselves are represented by naming both of their adjacent vertebral bodies (i.e. a lumbar disc is can be identified as L-4 L-5 or L-4,5). The discs are made up of an outer ring of more dense material called the annulus fibrosus. The annulus fibrosus helps to contain the inner gelatinous material called the nucleus pulposes. Upon a stressful movement of the spine, the nucleus pulposes may rupture through the annulus fibrosus posteriorly toward the spinal cord. Pressure upon the spinal cord, which is the origin of nerves throughout the body, can irritate the nerves exiting through lateral spaces between adjacent vertebrae called the invertebral foramen. These nerves travel to the lower extremities cause a dull ache and sometimes numbness or loss of strength. The nerve most commonly affected by a disc herniation is the sciatic nerve. The sciatic nerve originates between the third sacral(S-3), and fourth lumbar(L-5) vertebrae, is formed in the pelvis and exits through the greater sciatic foramen towards the gluteal region. It then travels laterally underneath the piriformis muscle towards the pudendal nerve, then divides travels anteriorly down the leg until it divides near the knee into the politeal and tibial nerves(Shanahan, 1997). A term herniated disc is used synonymously with ruptured or prolapsed discs. They describe a protrusion of the nucleous propulsus through the annulus fibrosus upon the spinal cord. Commonly herd terms such as a slipped or a bulging disc refer to the disc being close to herniation, but still remaining intact. In this case, the nucleus propulsus is contained, however, the contortion can still lead to decreased foraminal space, and sciatic nerve irritation. The symptoms for bulging or slipped discs are similar to those for a herniated disc, but are usually milder and less intense, thus requiring more conservative treatments(Shanahan, 1997). An estimated eighty percent of the population suffers at least one episode of back pain in their life, and in as many as fifty percent of the cases, the problem will recur within the next three years (DiNubile, 1997). The purpose of this paper is to discuss lumbar disc problems that afflict a large portion of the population, and discern between the numerous treatment options available to a patient. It will discuss the wide range of these interventions and attempt to provide a clear view of the success and appropriate applications of the treatments. Discussion The cause of a disc rupture can be traced to many events such as a single squat exercise by weight